MEMBERSHIP INFORMATION
Sonoma County Farm Trails is a California non-profit trade association dedicated to the promotion of on-site direct marketing of locally grown or processed agricultural products. The organization was conceived in 1972 by the Sonoma County Agricultural Commissioner and a small group of local farmers. Today, Sonoma County Farm Trails is an active association of over 150 farmers who practice direct marketing by opening their farms to the public. It has served as a prototype for farmer groups throughout the nation. Farm Trails also plays an important role within the Sonoma County tourism industry, since many of our members' customers come from areas outside the county.

Fundraisers for Sonoma County Farm Trails include the Gravenstein Apple Fair, held in August each year. Farm Trails sponsors annual Future Farmers of America (FFA) and Santa Rosa Junior College scholarships to assure continued interest and participation in local agriculture by local youth.

Sonoma County Farm Trails is run by a volunteer Board of Directors elected by the membership. The Programs Manager handles the day to day operations and coordinates all projects and activities.

THE FARM TRAILS SIGN
The large, colorful and well-recognized Farm Trails sign indicates to the public that they are welcome at your place of business. Potential customers will readily locate your farm when they see the familiar sign. Members are expected to display the Farm Trails sign and it is free with membership.

THE MAP & GUIDE
The principle means of promoting the organization and bringing new customers to members' farms is the colorful Farm Trails Map & Guide, depicting members' locations, products, services and hours of operation. Each year over 120,000+ maps are printed and distributed throughout the county and the greater Bay Area. Thousands of maps are also mailed upon request to consumers all over the nation. Additionally, maps and press kits are sent to local and national newspaper and magazine feature editors, writers and reporters.
All members are expected to obtain a regular supply of maps from our distribution depots and make the maps available to customers at their place of business.

THE WEB
Becoming an increasingly efficient source for information, the Farm Trails website is very popular with the public. All members receive a complimentary listing on the Farm Trails Web Site, along with a link to each member's existing web site. A low-cost web "page" can also be provided to further advertise member businesses.

VOLUNTEER OPPORTUNITIES
Farm Trails depends upon the participation of its members in all of its activities. While serving on committees, planning and executing special events are the types of volunteer involvement we seek. Representing Farm Trails at a trade show, fundraiser or other special event is a worthwhile and enjoyable opportunity to promote your own business, too.
The Farm Trails newsletter keeps members apprised of upcoming volunteer opportunities. Members are asked to contact the office when interested in participating.